GBS was the first great brand - discover how he created this most modern of concepts. The timing of Judging Shaw is fortuitous, as it will serve to reintroduce GBS to an Irish and international readership. The book is an interesting, informative, and well-written survey of Shaw/GBS and will be a welcome addition to the library of those who know Bernard Shaw perhaps only as the author of Pygmalion, his most popular and frequently performed play. The fourth book in the Royal Irish Academy's award winning `Judging' series looks at the legacy of George Bernard Shaw, Nobel prizewinner for literature.