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Margaret Heffernan

Dr. Margaret Heffernan began her career as a  producer for the BBC. She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the "Top 25" by Streaming Media magazine and one of the "Top 100 Media Executives" by The Hollywood Reporter.


The author of six books, Margaret’s third book, Willful Blindness,  was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize.  Her TED talks have been seen by over eleven million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes.   Her most recent book, Uncharted,   is published in 2020.


She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute’s Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She holds an honorary doctorate from the University of Bath and continues to write for the Financial Times and the Huffington Post.

Twitter: @M_Heffernan

Books in order of publication:

The Naked Truth: A Working Woman’s Manifesto on Business and What Really Matters (2004).

Women on Top: How Women Entrepreneurs Are Rewriting the Rules of Business Success (2008).

Wilful Blindness: Why We Ignore the Obvious at our Peril (2011).

A Bigger Prize: Why Competition isn’t Everything and How We Do Better (2014).

Beyond Measure: The Big Impact of Small Changes (2015).

Uncharted: How to Map the Future Together (2020).

Margaret Heffernan Titles