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Mar 04, 2010
Andrew Rawnsley's The End of the Party finally hit the shelves on Monday after the most remarkable publicity campaign which has generated front page news for days on end. The second extract ran in the Observer on Sunday, bringing more coverage including a discussion on Saturday's Radio 4 The Week in Westminster and a live interview with Andrew on Sunday's BBC 1 Andrew Marr Show. Andrew was also interviewed for ITN News and Sky News on Sunday.
Once the book actually hit the bookshops and newsdesks on Monday, the scramble for the best stories in it was unprecedented and generated massive news stories in the Daily Mail; Daily Telegraph ; Sun ; Evening Standard and Times.
Hot stories included Gordon Brown hating Southwold (cue outrage in the East Anglian press) and the Blairs taunting the bereaved Browns by leaving Leo's pram on view at Number 10.
On Monday Andrew set out on another round of interviews including Nick Ferrari on LBC, Radio 5 Live's Victoria Derbyshire Show, RTE's Pat Kenny Show, CNN and Today FM.
The Evening Standard managed the astounding feat of producing the first review of the book in its paper of Mo |