Deborah Rogers set up Deborah Rogers Ltd. in 1967, and shortly afterwards was joined by Pat White.  Rogers, Coleridge and White was founded twenty years later, when Gill Coleridge left Anthony Sheil Associates to join them in 1987. In 2002 the agency was joined by Peter Straus, previously editor-in-chief at Macmillan and Publisher of Picador. 

The colophon on the company's letterhead, chosen by Deborah Rogers, is the Coptic Tree.