MARGARET HEFFERNAN is an entrepreneur, Chief Executive and author. She was born in Texas, raised in Holland and educated at Cambridge University. She worked in BBC Radio for five years where she wrote, directed, produced and commissioned dozens of documentaries and dramas.
Leaving the BBC, she ran the trade association IPPA, which represented the interests of independent film and television producers and was once described by the Financial Times as “the most formidable lobbying organization in England.”
After working with internet businesses at the end of the 1990s and early 2000s, Margaret is now a leading voice on business culture. He books include Wilful Blindness (2011) and A Bigger Prize (2014), both from Simon and Schuster, and Beyond Measure (2015) from TED books, adapted from her TED talk of the same name, which had over 6 million views.
Agent Name: Natasha Fairweather